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Organisations face some of their biggest risks when clients or customers behave in unexpected ways.
The loss of a major customer, a change in buying pattern or a cancelled order can all represent significant shocks if not anticipated.
Organisations may be at risk for a variety of reasons - problems with their own level of service, the financial difficulties of clients, or new market entrants with more attractive offers.
Critical questions you need to consider
- Do you have concentrations of customers in particular industries or countries?
- Are you heavily reliant on one or two major customers for the bulk of your business?
- Have you analysed the risks that may affect your customers?
- Are you knowledgeable about the effectiveness of your customers' risk management systems?
- Are you aware of the competitors that may take your customers away from you?
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